Exam Practice
I haven’t done nearly as much studying as I’d hoped for tomorrow’s mock exam, but I have done about 10 hours this week which isn’t bad. There’s so much to learn, but now I’ve had a proper look at the questions and worked through a sample answer I feel a lot better. The good news is that the core question is always basically the same and tests your knowledge of the the different techniques you might apply to market research in specific sets of circumstances. You have a basic format that you always work to and then you apply your knowledge of the different techniques within that framework. Hurrah. The bad news is that I’ve now got to learn all the techniques inside out. However, the stuff we’ve been told in lectures is, at least, starting to fall into place now - I’m beginning to see how it all fits together. So that’s progress anyway.