I started the CIM Professional Diploma in Marketing a couple of weeks ago now. I have to confess I’m finding it hard going. I have no background in business studies at all, so while I’ve picked up quite a lot of practical marketing experience at work, the terminology they use on the course means nothing to me.
After the first week I was really uncertain that I’d done the right thing. I wasn’t sure that I’d fit in with my classmates and for the rest of the week I felt completely wiped out, absolutely shattered. But it’s my firm belief that you should never give up on this type of thing until you’ve given it a good six week trial so I went back the next Monday night. It was much better - I feel I have a reasonable grasp of what we were lectured on and it’s interesting and engaging. Plus I seem to be meeting people. My main worry is that the exams are in early December and I’m not sure I can fill in all the background and learn all the stuff that I have to remember in so short a time. I have nothing to connect this information to, no framework of knowledge on which to hang these new concepts. Also again I felt completely wiped out for the rest of the week.
I went back last Monday as well. I’m getting to know a few people and it seems to be OK to admit that you haven’t got a clue what the lecturer is talking about. Some people seem to already know a lot of the concepts and acronyms that are being bounced around the room, but most people only seem to know about the things that relate to the area of marketing in which they work, a bit like me. Also, most of the people that I’m meeting seem to have studied Biology at degree level - so this obviously answers the question ‘Where do all the biologists go?’. Marketing apparently. I’m enjoying it, but there’s this nagging fear telling me there’s too mcuh work and too little time.
It doesn’t help that I’m working vast amounts of overtime at work either - I’m not getting home until 8pm most nights and the last thing I want to do is homework for my course. There just aren’t enough hours in the day.
So, this is my plan:
Leave SK189 until after the exams. I should be able to finish that course in the space between the end of this semester and the start of next semester.
Buy an introductory marketing textbook for first year undergraduates. Hopefully this will give me the background knowledge on which to hang my CIM studies and introduce all the terminology in a systematic way. I’m hoping the book will have a glossary. I’ve chosen the one recommended for the first unit of the CIM’s Professional Certificate in Marketing which is for folk who are completely new to the subject. It also gets a 5-star rating on amazon.com so someone obviously likes it. I should get it on Tuesday.
Get some studying done on my half term break - in fact I think I’ll go visit my mum and dad for a few days (without Mark). Traditionally I’ve always taken textbooks with me when visiting them so they won’t be surprised or offended.
Write up my lecture notes and try to tie them in with the notes in the course texts.
Create World Peace and save the Universe.
I think I’ll tackle the Universe first - it shouldn’t take me more than a few days.